iFinance Mortgage Inc. is a direct lender that specializes in working with customers in Southern California. The company has a brand that encapsulates outstanding customer service and focuses on building long-term relationships. Recently, the management team called Lobby Signs Irvine to assist with a foam lobby sign in Orange, CA.
Sign Foam Makes a Difference in a Direct Lender’s Office
This client welcomes customers at 1421 North Wanda Road. When visitors enter the lobby, they immediately see a half wall. It is the ideal surface for a lobby sign that would embrace the company’s brand message while also creating a visual-spatial separation.
We started this project by suggesting the wall design. It features a triangle in the company’s custom color. The client liked this look and had the wall painted accordingly while our team focused on making the sign.
For the lobby sign, we used three-dimensional sign foam. It has acrylic faces that are painted white. It takes the gray color from the firm’s online presence and transforms it into a white tone that perfectly contrasts with the teal backdrop. Look closely, and you notice that the lettering’s sides display texture, which juxtaposes the smooth fronts.
The finished product looks engaging, stands out – quite literally – and encapsulates iFinance Mortgage’s brand message.
How to Incorporate a Brand Message into the Design of a Lobby Sign
You know that the lobby sign is the first thing a customer notices when visiting your location. However, would you know the options for expressing your branding through signage? Lobby Signs Irvine can help.
- Material selection. Choose the material with an eye on the attitude it expresses. For example, acrylic is chic, metal focuses attention on the longevity of a company or in a field, while sign foam allows for the association with standing out. Other materials include PVC or vinyl prints.
- Color choice. As a general rule of thumb, your corporate palette dictates the selection of colors. That said, you do not necessarily feature the exact color play that the customer sees online. In this case, we chose white over gray to create a perfect brand presentation. Other clients choose metal colors over colorful displays.
- Manufacturing. Do you like to display three-dimensional letters? They look elegant and are well-suited to fill the space allotted for the sign. Another option is the logo board. In this case, most companies favor a rectangle, but we can also cut any other shape you might prefer. The shape, too, can be a powerful expression of your branding.
Lobby Signs Irvine Specializes in Designing, Producing, and Installing Lobby Signs in the OC
Have you been looking at buying a foam lobby sign in Orange, CA? Let our team help you. We can take on this project from inception and see it through to final installation. Another option is to work with specs that you have already received. We can work with advertising companies or franchise specs. Our graphic artist is always on hand if you prefer to have a little help with the overall design.
Lobby Signs Irvine routinely works with members of the Orange County business communities. Look for our truck in and around Orange, Irvine, Mission Viejo, Lake Forest, Costa Mesa, Anaheim, Aliso Viejo, Laguna Niguel, and Newport Beach. Call us today at (949) 748-1070 to request a quote!
