In the first installment of this series, we discussed trade show planning for brand building. At that time, we talked about defining your purpose, planning resources, and integrating the appearance with ongoing initiatives. We included trade show planning tips and tricks for first-time trade show attendees. Today, we will look at the steps to take before you choose a booth design.
Create a Vibrant Brand Presence for Six Months
One of the most important trade planning tips is to take a long view and start six months before the event to position your brand. Getting started early presents your company as an authority in the market. Read more about trade show planning tips and tricks on the Caliber blog!
