Is advertising the same as marketing in the hospitality industry? A closer look at standard hotel advertising ideas shows this is not the case. Instead, wall wrap advertising in hotels serves to inform guests of ongoing promotions, customer service options, and public relations. In contrast, hospitality industry ads focus attention on directing consumer behavior to specific actions, such as choosing a hotel in the first place.
Service Marketing Versus Product Marketing in the Hotel Industry
Hotel managers recognize that wall wrap advertising in hotels most commonly focuses on specific products guests can access while staying on the property. Examples include coffee shops, spa services, and business centers. However, there are also hotel advertising ideas for service marketing. For example, a hotel might specialize in catering to business travelers and will focus amenities on this clientele. The hospitality industry wraps can advertise this focus.
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